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Our Vision

Our vision is to globalize Korean as well as Asian cuisines by standardizing the recipes and minimizing procedures to create delicious dishes across the board and at the same time, satisfying local palates.

Our Mission

To deliver and promote quality Korean and Asian food with convenience and affordability in Hong Kong.

Our Founder/CEO

Milie Kim established Maxearn Limited in 1996 while the first shop was a small Korean counter in Citysuper Times Square, named Lee Fa Yuen Express. Her mother, Mrs. Kim ran and operated one of Hong Kong’s first major Korean restaurant Lee Fa Yuen (est. 1965), which inspired her love and insight on Korean food. To meet the demand of the busy Hong Kong citizens, she brought the classic traditional flavors of Korean cuisine into a fast food mode, serving millions of customers. In recent years, she added Japanese quick serve brand called “Oishi” specializing in donburi and bento into her group business offering its guests the taste of Japan in Hong Kong. Today, Ms. Kim oversees up to 20 outlets across Hong Kong, including grab and go, fast food and casual dining.